Great Lakes Trade Academy

Privacy Policy

GREAT LAKES TRADE ACADEMY PRIVACY POLICY

Effective Date: June 6, 2025
Last Updated: June 6, 2025

INTRODUCTION

Great Lakes Trade Academy (“we,” “us,” or “our”) is committed to protecting the privacy and security of personal information collected from students, prospective students, and website visitors (“you” or “your”). This Privacy Policy describes how we collect, use, disclose, and protect your information when you use our website, online learning platform, virtual training environments, and related services (collectively, the “Services”).

This Privacy Policy applies to all information collected through our Services, including our website at www.greatlakestradeacademy.com
, learning management system, virtual training environments, and any related applications or communications.

INFORMATION WE COLLECT

Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

  • Contact Information: Name, email address, phone number, mailing address

  • Educational Information: High school diploma or equivalent, prior education history, transcripts

  • Demographic Information: Date of birth, gender (optional), employment status

  • Program Information: Program selection, enrollment status, academic preferences

  • Financial Information: Payment information, billing address, financial aid documentation

  • Communication Records: Messages, emails, chat logs, and other communications with us

  • Application Materials: Enrollment applications, background check authorizations, accommodation requests

Information Collected Automatically

When you use our Services, we automatically collect certain information:

  • Usage Data: Pages visited, time spent on pages, click patterns, navigation paths

  • Learning Analytics: Course progress, module completion, assessment scores, time spent in training modules

  • Virtual Environment Data: Session logs, interaction patterns, skill assessments, safety protocol compliance

  • Device Information: IP address, browser type, operating system, device identifiers

  • Technical Data: Login times, platform access logs, system performance metrics

Educational Records

In accordance with the Family Educational Rights and Privacy Act (FERPA), we maintain educational records including:

  • Academic Performance: Grades, assessment results, progress reports, certification status

  • Attendance Records: Login data, participation metrics, engagement tracking

  • Training Documentation: Virtual lab completion, practical skill demonstrations, safety certifications

  • Support Services: Tutoring records, accommodation documentation, counseling notes

HOW WE USE YOUR INFORMATION

We use your information for the following purposes:
Educational Services
  • Deliver online courses and training experiences

  • Track academic progress and generate progress reports

  • Provide personalized learning recommendations and AI-assisted instruction

  • Conduct assessments and issue certificates of completion

  • Facilitate instructor-student communications and office hours

Student Support
  • Provide technical support and troubleshooting assistance

  • Offer academic counseling and career guidance services

  • Coordinate accommodations for students with disabilities

  • Send important notifications about course updates, deadlines, and events

Administrative Functions
  • Process enrollment applications and manage student accounts

  • Handle billing, payments, and financial aid administration

  • Maintain accurate educational records as required by law

  • Generate reports for compliance and accreditation purposes

Communication and Engagement
  • Send course-related notifications and reminders via email, SMS, or platform messaging

  • Provide AI-powered study tips, motivational messages, and learning assistance

  • Share program updates, career resources, and alumni networking opportunities

  • Respond to inquiries and provide customer service

Legal and Safety Compliance
  • Comply with federal and state educational regulations

  • Maintain records for licensing and regulatory audits

  • Investigate academic integrity or safety concerns

  • Respond to legal requests and protect our rights and interests

INFORMATION SHARING AND DISCLOSURE

We may share your information in the following circumstances:
Educational Partners and Service Providers

We work with trusted third-party partners to deliver our educational services. These partners may access your information solely to provide services on our behalf, including:

  • Learning management system providers for course delivery and progress tracking

  • Virtual reality training platform providers for hands-on skill development

  • Assessment and certification organizations for exam preparation and scoring

  • Technical support providers for platform maintenance and troubleshooting

  • AI service providers for personalized learning assistance and engagement

All service providers are contractually required to protect your information and use it only for authorized purposes.

Regulatory and Accreditation Bodies
We may disclose information as required by educational regulations, including:
  • Massachusetts Division of Professional Licensure for school oversight

  • Accrediting organizations for program evaluation and approval

  • Federal and state agencies for compliance reporting and audits

  • Certification bodies for exam eligibility verification

Employment and Career Services

With your consent, we may share information with:

  • Employer partners for job placement and career opportunities

  • Career counseling services for resume development and interview preparation

  • Alumni networks for professional networking and mentorship

Legal Requirements

We may disclose your information when required by law or in good faith belief that disclosure is necessary to:

  • Comply with legal obligations, court orders, or regulatory requests

  • Protect the rights, property, or safety of Great Lakes Trade Academy, students, or others

  • Investigate suspected violations of our policies or terms of service

  • Respond to emergency situations involving health or safety

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.

FERPA COMPLIANCE

As an educational institution, we comply with the Family Educational Rights and Privacy Act (FERPA), which provides students with certain rights regarding their educational records:

Student Rights
  • Right to Inspect: Review your educational records within 45 days of request

  • Right to Request Amendment: Request correction of inaccurate or misleading records

  • Right to Consent: Control disclosure of personally identifiable information

  • Right to File Complaints: Report FERPA violations to the U.S. Department of Education

Directory Information

We designate the following as directory information that may be disclosed without consent:

  • Student name and program of study

  • Enrollment dates and status

  • Certificates and credentials earned

  • Participation in school-sponsored activities

You may restrict disclosure of directory information by submitting a written request to our Records Office.

DATA SECURITY

We implement comprehensive security measures to protect your information:

Technical Safeguards
  • Encrypted data transmission and storage using industry-standard protocols

  • Secure authentication systems with multi-factor authentication options

  • Regular security audits and vulnerability assessments

  • Access controls limiting data access to authorized personnel only

Administrative Safeguards
  • Employee training on privacy and data protection requirements

  • Written information security policies and procedures

  • Regular review and updating of security practices

  • Incident response procedures for potential data breaches

Physical Safeguards
  • Secure data centers with restricted access controls

  • Environmental monitoring and backup systems

  • Secure disposal of physical records and electronic media

While we implement robust security measures, no method of transmission or storage is completely secure. We cannot guarantee absolute security but commit to promptly notifying affected individuals of any security incidents that may compromise personal information.

DATA RETENTION

We retain your information for the following periods:
Educational Records
  • Student academic records: Minimum of 6 years after program completion or withdrawal

  • Transcripts: Permanently maintained for verification purposes

  • Financial records: 7 years after final transaction

  • Assessment and certification records: Duration required by certifying bodies

Technical and Usage Data
  • Learning analytics and progress data: Duration of enrollment plus 2 years

  • Virtual training session logs: 3 years for quality assurance and improvement

  • Communications and support tickets: 3 years for service improvement

Legal and Compliance Records
  • Regulatory compliance documentation: As required by applicable laws

  • Incident reports and investigations: 7 years or as legally required

We securely delete or anonymize information when retention periods expire, unless longer retention is required by law or legitimate business purposes.

YOUR PRIVACY CHOICES

Access and Correction
You can control how we communicate with you by:
  • Access your personal information and educational records

  • Correct inaccurate or incomplete information

  • Update your contact preferences and communication settings
Communication Preferences
You can control how we communicate with you by:
  • Updating email preferences in your student portal

  • Opting out of non-essential text messages by replying “STOP”

  • Adjusting AI assistant notification settings in your account
Marketing Communications
You may opt out of promotional communications while continuing to receive essential educational notifications related to your enrollment.
Account Deactivation

Upon program completion or withdrawal, you may request account deactivation while maintaining access to official transcripts and certificates.

THIRD-PARTY SERVICES

Our Services may contain links to third-party websites, applications, or services, including:
  • Certification exam providers and testing platforms

  • Career resources and job placement services

  • Educational content and reference materials

  • Social media platforms and professional networks

This Privacy Policy does not apply to third-party services. We encourage you to review the privacy policies of any third-party services you access through our platform.

CHILDREN’S PRIVACY

Our Services are designed for students aged 18 and older. We do not knowingly collect personal information from children under 13. If we discover that we have collected information from a child under 13, we will promptly delete such information.

INTERNATIONAL STUDENTS

Our Services are primarily designed for students in the United States. If you access our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your jurisdiction.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. We will notify you of material changes by:
  • Posting the updated policy on our website with a new effective date

  • Sending email notifications to enrolled students

  • Providing notice through our learning management system

Your continued use of our Services after the effective date constitutes acceptance of the updated Privacy Policy.

CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Privacy Officer
Great Lakes Trade Academy
522 2nd Street
Hudson, WI 54016

Email: info@greatlakestradeacademy.com

For FERPA-related inquiries: 
Email: info@greatlakestradeacademy.com

For general student services:
Email: info@greatlakestradeacademy.com

REGULATORY CONTACT

To file a FERPA complaint or report privacy concerns to regulatory authorities:

U.S. Department of Education
Student Privacy Policy Office
400 Maryland Avenue, SW
Washington, DC 20202
Phone: 1-800-USA-LEARN (1-800-872-5327)

Massachusetts Division of Professional Licensure
Office of Private Occupational School Education
One Federal Street, Suite 600
Boston, MA 02110
Phone: (617) 701-8719

This Privacy Policy is effective as of June 6, 2025 and supersedes all previous versions. For the most current version, please visit www.greatlakestradeacademy.com/privacy.